Reuters - Feb. 3, 2011
SITUATION
Ford had its most profitable year in more than decade in 2010
Focus on fuel-efficient and electric vehicles positioning company for continued growth
Ford will play catchup in plug-in vehicle market when 2012 Ford Focus EV (based on C-car platform) arrives
Ford wise in methodical approach to delivering vehicles based on its own production, technology schedules
Ford can quickly roll out additional electrified models by leveraging platform shared by several models
Ford C-MAX Energi plug-in hybrid due for 2013 model year
Says Energi will have greater driving range than Volt or any other PEV
SIGNIFICANT POINTS
Ford Transit Connect EV van giving fleet owners experience w/ company's electric drive technology
Ford Focus EV advantage cuts recharging time when using standard (Level 2) charging equipment in half vs competition
GM, Nissan both installing less-expensive onboard charging equipment; limits how fast batteries can accept charge
Ford chose most recognizable name for EV charging partner by working w/ Best Buy
Will sell charging equipment and assist w/ home charging equipment installations
Pike Research 2010 Electric Vehicle Consumer Survey showed Ford as brand consumers most often said would consider when purchasing PEV
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